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For many companies, SEO tactics that worked in the past are now penalized by Google. It is critical to work with a SEO expert that is a leader in B2B SEO for thought-leadership and online brand positioning, so you can: *Decrease competition through increased brand exposure *Increase sales through better search engine placement *Increase your employee productivity through proper SEO training. Strategy comes first for all aspects of internet marketing. With mine deep understanding of the web and strong marketing expertise, I have helped scores of companies redefine what they are doing online. So whether you need help refining your current online strategy or need to start from scratch, i can help you create a plan that will exceed your expectations of what online marketing means for your business. I start strategic planning by considering your business goals, your strengths, your challenges and more as i get to know your company inside and out. Then i will come up with a results-oriented plan that will maximize the returns of your online investment. We focus on the combination of online marketing areas that will be most effective for you: SEO, SEM, social media and more.. And i don't stop there: as full service online marketing consultant, i continue to analyze your data and refine your program as needed. This is an integral part of how i do business – i think of my clients as long-term partners and become fully engaged in growing your company.
If you're like most SEOs, you spend a lot of time reading. Over the past several years, I've spent 100s of hours studying blogs, guides, and Google patents. Not long ago, I realized that 90% of what I read each doesn't change what I actually do - that is, the basic work of ranking a web page higher on Google. For newer SEOs, the process can be overwhelming. To simplify this process, I created this SEO blueprint. It's meant as a framework for newer SEOs to build their own work on top of. This basic blueprint has helped, in one form or another, 100s of pages and dozens of sites to gain higher rankings. Think of it as an intermediate SEO instruction manual, for beginners. Level: Beginner to Intermediate Timeframe: 2 to 10 Weeks.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.
If you take a quick look back at Google's history with Search Engine Optimization (SEO), the question "Is SEO dead?" is a continuing topic of conversation. Because of advanced algorithm updates and Google penalties, web masters have had to adjust their SEO practises accordingly. Although the term SEO has been dragged through the mud over the course of Google's usability clean up, SEO among all other marketing practices is vital to the growth of any company. More importantly, SEO is best practiced in an integrated marketing strategy, having all areas of digital marketing complement one another.
In the initial phase, we find out more about your business, your primary target audience, and your key value propositions
We discuss the requirements and features you will need to include in your website
At this stage, we come up with the design and layout of the site, taking references to your preferences and other sites.
Our programmers get cracking on your website, which includes a user-friendly content management system
Once the programming is completed, we’ll invite you to a training session where you will learn how to manage the site, such as how to edit the contents, track traffic and manage enquiries, etc.
